We recently had a client request to create a new ad campaign for them. Regenocyte Theraputic, a world leader in Adult Stem Cell Therapy, had previously been using a great ad concept but it had become a little stale and overused. They needed a fresh, new perspective as the basis of their advertising campaign.With the help of a great copywriter, we were able to produce a compelling new campaign using the concept, “Regenerate hope. Regenerate life. Regenerate you.” Each ad emphasizes the word’s “hope”, “life” and “you” while encouraging potential patients that they can be who they once were as well as do things they haven’t been able to do since the onset of their disease. The ad campaign is currently running in eBella Magazine, Southwest Florida Health & Wellness, and Life Extensions Magazine.
We’ve also recently designed several logos. One of the logos was for Coastal Cases, an iPhone and Blackberry case and accessories online store. Since the company is local to southwest Florida and aptly named “Coastal” we went for a look of palm tree and waves.
Another logo design recently completed was for The Choir Project. The Choir Project provides local residents of various ages and ethnicities the opportunity to sing together – to build community – by offering innovative choral events, workshops, festivals, concerts, and short-term choral projects. I was approached by founder, Dr. Marian Dolan, at a recent Social Media Club of Southwest Florida meeting about donating some design work (logo, web, etc.) for the non-profit organization. I was more than happy to design the logo as well as redesign the current website (coming soon!). As part of the logo and web design for The Choir Project we are working to promote an upcoming concert in January to benefit the Shelter for Abused Women and Children. Stay tuned for the website launch and information about the Finding a Voice benefit concert!