WOW Auction is Southwest Florida’s premier online auction house specializing in all types of auctions, including: Antiques, Appliances, Bankruptcy Auctions, Boats and Vehicles, Business Liquidations, Estate Sales, Furniture, Heavy Equipment and Machinery, Tools, and Vacations Rentals. Each quarter, they give back to the community by donating 5% of net proceeds to one local Non-Profit Organization chosen by voting results of an online poll. WOW Auctions approached Blue Turtle Graphics originally for website maintenance and upon realizing that their current WordPress website was very outdated, hired us to rebuild the website and maintain it on an ongoing basis.
Since we knew going in that the website would need to be rebuilt, we decided to make some tweaks to the design and functionality to make it more user-friendly both for website visitors and our client. Besides updating the Home page layout with new slider images and graphics, and new navigation, we also made some tweaks to the back-end of the website. We took their old e-newsletter signup section that only recorded email addresses in the WordPress admin and we connected it with Mailchimp, a robust email marketing platform. Through Mailchimp, they can now organize their mailing lists better and send e-blasts as well as view analytics on their campaigns. We also found a better polling platform to run the quarterly polls for the non-profit of choice. The new poll allows one vote per day and tallies all data on the back end of the website which will be emailed to them quarterly.
The new website not only functions better and loads quicker, it also has a fresh new look. The new website completely up-to-date with current web standards, is easier to maintain, and serves both our client and website visitors in a user-friendly way.