The Brief
Blue Turtle Graphics first started working with Lori Taylor of Visor Versa in 2009 to create a logo and simple website to get her idea off the ground. The brand has evolved over time and various other pieces were designed, such as product tags, packaging, flyers and trade show graphics, to accompany the e-commerce website.
We recently redesigned the website to make it mobile responsive bringing the technology up-to-date. We also determined the need to make the overall shopping experience easier for customers.
Our Approach
One of the first things we addressed was the ease of adding new interchangeable bands to the website. Since there were so many bands (400+), we decided to use a new shopping cart software that would not only allow adding new bands easily to the online store but also allow us to tag them and make them easier to be found by filtering and search results. Along with the new e-commerce software was also a better checkout experience for the customer.
The Result
The new website is now a better experience overall for customers. Finding the visors and matching bands is now much easier and the checkout process is simpler and more streamlined.
I have worked with Kim since the inception of my idea of Visor Versa seven years ago, and she helped put on paper just what I was thinking of! From my logo to my first website, and through many marketing ideas—business cards, product packaging and tags, letterhead, flyers, signs and banners—she has been there. I love her ideas and have always turned to her to answer all my technical website questions as well. We recently updated my website, and I'm so proud of the result! She is truly a talented graphic designer and I would highly recommend her for any business!
—Lori Taylor, Visor Versa
