Porath & Associates, P.A. is a South Walton law firm specializing in transactional law, specifically Real Estate Transactions, Corporate Transactions and Estate Planning. The firm has recently guided many clients through the Short Sale or Deed in Lieu process, successfully negotiating the client’s deficiency balance. Blue Turtle Graphics was hired for a complete rebrand of the firm including logo design, stationery design, website and social media graphics.
The firm’s founder, Shannon, wanted the site to have a peaceful and calm feel like like the white sandy beaches her area was known for, yet she wanted to keep the look professional and somewhat conservative. Staying with a more traditional looking logo, we used the blue colors to symbolize security, peacefulness and calmness as well as the blue waters in the area. We kept the look of the website light, yet professional and added a few features to attract their target audience.
Since the firm does a lot of short sale and foreclosure negotiations, the target audience is Realtors. To make the site more appealing to the target audience, a special page for Realtor Resources was added. Here, a Real Estate Agent can view the current Title Insurance rates, use a mortgage calculator or find helpful links.
After the logo and website were done, we designed stationery, including business cards, letterhead and #10 envelope, to accompany the new site and branding.
After launching the website and new social media pages, they immediately received feedback and interaction as well as several booked appointments.
Thank you for doing such a fantastic job on the website and helping me set up the Facebook page...the response has been outstanding. I am booked with appointments for the next two weeks and three of them came from the “contact us” form on the website. I’m not sure we had 3 responses on the contact us form with the last website through the last 4 years!
—Shannon Widman, Esq., Porath & Asscoiates, P.A.