The Brief
Just Add Water and Sun offers dolphin, sunset, and shell excursions with a unique twist. They provide kayaks and stand up paddle boards (SUP) on the boat for your use during the cruise. They needed a logo design, print materials and website to launch their new business.
Our Approach
Since Just Add Water and Sun is not just an ordinary beach excursion, we wanted to designed a logo that shows what it is all about—fun! Using elements of dolphin, water, kayaks and SUPs, you get the feel of what the company offers reflected in the branding. The print marketing materials and website design also used these fun elements throughout. For the website, we wanted to present all important information (reservation call-to-action, contact information, tour options and pricing) on the front page making it easier for visitors to get the information they needed. Understanding that testimonials play a big part in the deciding on which tour company to book with, we integrated TripAdvisors reviews into the site.
The Result
The logo, website and print materials focus on what Just Add Water and Sun is all about — a fun excursion that caters to what you want to do on the water. The website clearly displays what type of trips you can book and the "Book Now" button at the top of the site allows visitors to book directly online.
Just wanted take a minute to thank you for your work on my website and overall marketing effort. I really like my website but more important are the comments I get from customers on a regular basis. The people that visit my site are impressed with the information as well as how easy it is to navigate. Plus, the "Reserve Now" button you installed is fantastic.
Thanks for all of your work and timely response to any requests I might have.
You are a pleasure to work with.
—Captain Joe, Just Add Water & Sun
