In 2014, Sharie Kearns approached Blue Turtle Graphics in need of help with her non-profit website. The Betty Allen Ovarian Cancer Foundation’s mission was to raise awareness about the symptom’s of ovarian cancer. In 2016, the foundation was recognized by the Board of Directors as the Betty Allen Gynecologic Cancer Foundation and it’s focus became all of the gynecologic cancers. The foundations' new mission is to protect women and girls from gynecologic cancers through education, research, advocacy and service. With this new focus and new name, the foundation was in need of a brand new website that would not only educate women about the different gynecologic cancers and their symptoms but also to motivate and inspire people to get involved or donate to their cause.
The first step we took in designing the new site was to iron out a sitemap for the content. Since we were now dealing with 5 types of cancer rather than just one, we needed to have a website that was organized and easy to navigate. We wanted each type of cancer to have it’s own dedicated page that displayed information about the symptoms, risk factors, diagnosis and prevention and the page graphics and headers were colored to match that cancer’s ribbon color.
The Resources section was broken down to national and local resources and links, Healthy Living Tips, videos and digital downloads including their “Gynecologic Cancer Symptoms Diary” card, Center for Disease Control Fact Sheets, and National Cancer Institute’s booklets.
Under the Get Involved section, we include various ways people can get involved with the foundation. We also built an online donation form which we secured with an SSL certificate and hooked it to the Stripe payment gateway so the foundation can now accept donations online via credit card.
For the Home page, we used gynecologic cancer statistics and eye-catching graphics to grab the visitor’s attention. Also, on the home page are the latest blog posts and news and a couple of “Donate” and “Get Involved” call-to-action buttons. Visitors can also signup to be on the e-news mailing list to get the latest info from the foundation.
The new website for Betty Allen Gynecologic Cancer Foundation is informative and eye catching. It is easy to navigate and get information about the different gynecologic cancers as well as view resources and videos. With the new online donation form it is now easier for the foundation to accept donations by credit card. Not only is the new website educational and packed with valuable information, it's also functional for the foundation as well.