Benson & Associates, formerly Karen L. Benson Interiors, is a residential and commercial interior design firm located in the downtown Fort Myers River District. Owner Karen Benson decided it was time to change the name of the business to reflect her ever growing business and was in need of a new logo, letterhead and website to showcase their portfolio of artfully decorated home interiors.
Their previous logo used an emblem of a chair that had become a recognizable part of her brand, so we incorporated the chair into a fresh and modern logo and designed stationery to match. Their website was redesigned to reflect the new colors and logo and their separate blog was integrated into the WordPress site. A custom portfolio gallery was built with filterable categories for easier navigation of their projects.
The final outcome is a clean and modern website that reflects the firm's new brand identity and showcases their work in the best way possible.