ARES, Inc.

The Brief

ARES, Inc. is a career and business development coaching company for real estate agents that offers One-on-One, Team, and Group Coaching, along with skills training and industry tools. Kerri Herrity originally came to Blue Turtle Graphics in need of someone to host and maintain her website as well as make regular updates. She recently came to us with a new logo and wanted to rebrand and redesign her website with the new look and added functionality.

Our Approach

Kerri had a specific vision in mind with her new website. We collaborated with her on look and imagery and designed the site with that in mind. Since her previous website was dark, she wanted a lighter and more modern look and feel. With Kerri's extensive experience in coaching, she wanted an expanded testimonial/praise page with a wow factor. We used subtle delays and animation to load content on the page and lead the visitor through the information. With Kerri's growing business, she wanted to expand the site to clearly show what she offers in the form of Programs, Training, Events and Memberships.

Kerri's Program's page shows various offerings for the visitor to book one-on-one or team coaching. Her Training page shows workshops and online training available and the new Membership section displays password-protected content and resources for those who pay for membership. With all of the training and coaching offerings on the website, there are multiple payment forms with terms and conditions and various payment plans (monthly, quarterly, yearly). Previously, the forms were connected to Paypal for payment processing. We added Stripe as an additional way to pay on the site without being redirected away from it as with Paypal. Some of the payments are configured as one-time while some are subscription based and monthly.

The Result

The new website is lighter and visually appealing. It clearly defines the areas in Kerri's business and what they offer while providing a solid foundation for future growth in her business.